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More cards in this set
Card 6
Front
Which strategy involves charging a low price for a short period of time to get a foothold in the market?
Back
Card 7
Front
What type of consumers are likely to be attracted by penetration pricing?
Back
Card 8
Front
What is the aim of predatory pricing?
Back
Card 9
Front
Identify 3 factors determining choice of pricing strategy.
Back
Card 10
Front
finish the sentence: 'When first launched onto the market a firm may choose..'
HINT- there are two pricing strategies
Back
See full card set