If there is a loss of the real then "it is hard to see ground for literary theory to occupy since all methods... depend upon the making of a distinction between surface and depth"
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Card 7
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Originality, which has been of such importance... since at least the 19th century, is seen as a kind of ideological fetish.
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Card 8
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Postmodernism correlates with "the emergence of a new type of social life and a new economic order... modernisation, post-industrial or consumer society"
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Card 9
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Pastiche is... a neutral practice of such mimicry without parody's ulterior motive... without that still latent feeling that there exists something normal"
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Card 10
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Simulation short circuits [representation]... Saturated by images, the real becomes unthinkable without the copy
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Card 11
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The desirability of a given product is in a sense branded into our consciousness and unconsciousness. This leads to the world of the hyperreal.
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Card 12
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"the concept of the unique individual and theoretical basis of individualism as ideological"
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Card 13
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"narratives do not represent our historical past so much as they represent our ideas or cultural stereotypes about that past"
