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More cards in this set
Card 6
Front
The perceived pressure from others to be consistent underlies which theory suggesting why were are motivated to appear consistent?
Back
Card 7
Front
Individuals learning about themselves by observing their own behaviour is the key component of which theory?
Back
Card 8
Front
What principle suggests that people are more likely to agree to a large request after agreeing to a smaller one?
Back
Card 9
Front
Free samples, test drives, listening to sales pitches and entering a store in response to an ad are all examples of which technique in action?
Back
Card 10
Front
Hidden costs being revealed after a commitment has been made refers to which technique?
Back
Card 11
Front
Which theory explains why we are more likely to follow through with a commitment made publicly?
Back
Card 12
Front
Laugh tracks, full tip jars, customer testimonials, sale stats and long lines at nightclubs are all examples of which persuasion principle in action?
Back
Card 13
Front
Where is social proof most likely to work?
Back
Card 14
Front
What is the Halo effect?
Back
Card 15
Front
Mere exposure influencing liking is most effective for what kinds of stimuli?
Back
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