Newspaper

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Who owns the Observer Newspaper?
The Guardian Media Group, the group is wholly owned by Scott Trust Limited
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What is The Observer's social and political ethos?
It takes a social liberal (left) for social democratic
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Who is The Observer's target audience?
a younger audience, but for people looking for new experiences and with active lifestyles.
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How is the Observer funded?
Advertising revenue and subscriptions
No paywall as it wants to maintain free access.
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name some differences between tabloids and broadsheet front pages
tabloid- quite informal whereas broadsheet have quite formal language.
tabloids have more humour and puns however broadsheets are more serious
tabloid-colourful, large and bold font, broadsheet-black and white, smaller font
tabloid- celeb gossip, broadshe
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what is ideology?
a system of ideas and ideals, especially on which forms the basis of economic and political theory and policy.
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what is the housestyle of the Observer?
-blue title
-bold skyline
-main image centred to the right
-circular graphic above the masthead
-barcode to the right of the masthead
-one main headline next to a small secondary story
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what is mass media?
communications to a large audience at the same point in time
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Who are OFCOM?
Office of the Regulator for Communications, a government established independent regulator and competition authority for the UK communication industry
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Who are IPSO?
the independent regulator for the newspaper and magazine industry in the UK
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describe what happened in one of the historical news articles
'Yard suspects Blake used two-way radio'- Blake exposed several agents, resulting in their execution. Traitor to the British during the cold war. The cold war was a massive war in the 60s, a British audience would be angry at a traitor who escapes prison,
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Historical News
White man and a black women get married.
In 1968 mixed marriages were much less common and it was considered newsworthy
The coverage is positive because is is a liberal left paper. 'we could have no more race problems if we had more of this integration'
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Other cards in this set

Card 2

Front

What is The Observer's social and political ethos?

Back

It takes a social liberal (left) for social democratic

Card 3

Front

Who is The Observer's target audience?

Back

Preview of the front of card 3

Card 4

Front

How is the Observer funded?

Back

Preview of the front of card 4

Card 5

Front

name some differences between tabloids and broadsheet front pages

Back

Preview of the front of card 5
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