What is defined as 'a group of customers who have similar needs that are different from customer needs in other parts of the market'?
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Card 17
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What term is used for two or more organisations sharing resources and activities to pursue a strategy?
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Card 18
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What term is used for something that 'creates substantial growth by offering a new performance trajectory that, even if initially inferior to the performance of existing technologies, has the potential to become markedly superior'?
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Card 19
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The four major players in a particular industry have all recently spent large sums reducing the environmental impact of their factories. What is the probable result of this on the competitive attractiveness of the industry for the players within it?
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Card 20
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What term is used for an organisation's abilities to renew and recreate its strategic capabilities to meet the needs of a changing environment?
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Card 21
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What name is given to the purchase of components and services from the most appropriate suppliers around the world regardless of location?
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Card 22
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A competitor finds it difficult to identify the basis for an organisation's competitive advantage. What term is used for this situation?
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Card 23
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The Royal Bank of Scotland's consortium competed with Barclays Bank to acquire the Dutch bank ABN AMRO: the Royal Bank of Scotland won, but the excessive price of '70bn (~$98bn) soon drove the victor into financial collapse and government ownership.
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Card 24
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What name is given to the process of divulging information to outside bodies when a person believes that their organisation is failing in its corporate social responsibility?
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Card 25
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What term is used for the process by which innovations spread among users?
