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6. What is the duration of the sensory memory store?

  • Less than a minute
  • Less than a second
  • unlimited

7. Two evaluations about Murdock's study investigating the multi-store explaination of memory are...

  • It was ethical as it had no potential harm, and it was a lab experiment therefore it had a high level of control.
  • It had a small sample size therefore was a good representation of the general population.
  • The extraneous variables weren't controlled easily as it was a lab experiment meaning results were sometimes effected and made incorrect.

8. Who did the study on levels of processing?

  • Bartlett
  • Craik and Tulving
  • Peterson and Peterson
  • Underwood and Postman

9. What was the aim of Peterson and Peterson study investigating the multi-store explanation of memory?

  • To see if the level at which information is processed has an effect on a person's memory
  • To see if rehearsal was necessary to hold information in the short term memory.
  • To provide support for the multi-store explaination of memory

10. Which psychologists put forward the idea of the multi-store model of memory?

  • Murdock
  • Atkinson and Shiffrin
  • Peterson and Peterson