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6. What is the duration of the sensory memory store?
- Less than a minute
- Less than a second
- unlimited
7. Two evaluations about Murdock's study investigating the multi-store explaination of memory are...
- It was ethical as it had no potential harm, and it was a lab experiment therefore it had a high level of control.
- It had a small sample size therefore was a good representation of the general population.
- The extraneous variables weren't controlled easily as it was a lab experiment meaning results were sometimes effected and made incorrect.
8. Who did the study on levels of processing?
- Bartlett
- Craik and Tulving
- Peterson and Peterson
- Underwood and Postman
9. What was the aim of Peterson and Peterson study investigating the multi-store explanation of memory?
- To see if the level at which information is processed has an effect on a person's memory
- To see if rehearsal was necessary to hold information in the short term memory.
- To provide support for the multi-store explaination of memory
10. Which psychologists put forward the idea of the multi-store model of memory?
- Murdock
- Atkinson and Shiffrin
- Peterson and Peterson