1.1.2
Market Research
1. What is market research?
2. Why do businesses conduct market research?
3. What is primary research?
4. What is secondary research
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Card 7
Front
1.1.2
Market Research
1. name some Primary research examples?
2. Name secondary research examples?
3. What are the positives of Primary research?
4. What are negatives of primary research?
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Card 8
Front
1.1.2
Market Research
1. What are the positives of secondary research?
2. What are the negatives of secondary research?
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Card 9
Front
1.1.2
Market Research
1. What is market orientation?
2. What is product orientation?
3. What are the limitations of market research?
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Card 10
Front
1.1.2
Market Research
1. What is sampling and what is its positives and negatives?
2. How can IT collect and analyze market research?
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Card 11
Front
1.1.2
Market Research
1. how can technology improve market research?
2. What does market segmentation allow businesses to do?
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Card 12
Front
1.1.3
Market Positioning
1. What are the two key stages of market mapping?
2. Factors businesses consider when positioning a product?
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Card 13
Front
1.1.3
Market Positioning
1. Why is market positioning beneficial?
2. What are the limitations of market games?
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Card 14
Front
1.1.3
Market Positioning
1. what is competitive advantage?
2. What is products differentiation?
3. How can differentiation?
