Media's influence on Addiction

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1. What did Boyd find?

  • Negative effects of addiction are shown in films through physical deterioration, violence and moral decline
  • Films like train spotting provide negative enduring stereotypes for drug addicts
  • Link between films glamorising smoking being shown and whether the teens smoked after
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2. What did Sulkenen find?

  • Those who watched a tv show about the dangers of drinking, alcohol consumption and views on alcohol didn't change
  • Most films about drug use showed drug competence and enjoyment contrasted with scenes of dull everyday life
  • Strong correlation between number of films depicting smoking and number of teens that smoked.
  • Films provide negative enduring stereotypes of drug addicts

3. What did Hornik et al. find?

  • US National Youth Anti-Drug Media Campaign aimed at preventing and stopping drug use in adolescents, failed to reduce and prevent adolescents from taking drugs
  • Those who watched a tv show about the dangers of drinking, alcohol consumption and views on alcohol didn't change
  • Link between films glamorising smoking being shown and whether the teens smoked after
  • Films like train spotting provide negative enduring stereotypes for drug addicts

4. Which study found that the implicit message of the anti-drug campaign was that drug taking was normal so adolescents who didn't thought it was normal so they wanted to?

  • Johnson et al.
  • Bynre
  • Johnson et al.
  • Hornik et al.

5. Which study found that there was a strong correlation between adolescents smoking and no. of films depicting smoking they had seen?

  • Surgent and Hanewinkel
  • Waylen et al.
  • Johnson et al.
  • Sulkenen

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