Media theory 1b 0.0 / 5 ? Media StudiesTheoryA2/A-levelOCR Created by: Mrs OgilvieCreated on: 21-05-15 08:16 Rick Altman (1999) Audience pleasures - emotional, visceral, intellectual 1 of 16 McLuhen (1964) 'the medium is the message' 2 of 16 Andrew Goodwin music video theory - essential elements. 3 of 16 abercrombie boundaries between genres are shifting and are permeable 4 of 16 Neale (1980) repetition and variation 5 of 16 Todorov equilibrium - disequilibrium - equilibrium 6 of 16 Levi-Strauss binary opposites 7 of 16 Barthe hermeneutic (mystery) and proairetic (builds tension) codes work as a pair. 8 of 16 Propp characters in stories - hero, the princess etc. 9 of 16 Blumler and Katz Uses and Gratifications 10 of 16 Buckingham Young people use media as wallpaper 11 of 16 Stuart Hall encoding and decoding 12 of 16 Althusser interpellation - values are forced upon society 13 of 16 Barthes connotation and denotation 14 of 16 Levi-Strauss Binary opposites 15 of 16 Laura Mulvey male gaze 16 of 16
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