Media theory 1b
- Created by: Mrs Ogilvie
- Created on: 21-05-15 08:16
Other questions in this quiz
2. Laura Mulvey
- male gaze
- connotation and denotation
- binary opposites
- yin yang theory
3. Althusser
- encoding and decoding
- interpellation - values are forced upon society
- Young people use media as wallpaper
- Uses and Gratifications
4. Levi-Strauss
- characters in stories - hero, the princess etc.
- equilibirum - disequilibrium - equilibrium
- binary opposites
- hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
5. abercrombie
- the medium is the message
- genre is in a constant process of negotiation and change
- boundaries between genres are shifting and are permeable
- repetition and variation
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