Media theory 1b

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1. Todorov

  • characters in stories - hero, the princess etc.
  • binary opposites
  • equilibrium - disequilibrium - equilibrium
  • the hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
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2. Barthe

  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
  • equilibirum - disequilibrium - equilibrium
  • Binary opposites
  • characters in stories - hero, the princess etc.

3. Rick Altman (1999)

  • Music video theory
  • Audience pleasures - emotional, visceral, intellectual
  • Repetition and variation
  • The boundaries between genres are always shifting ...

4. Andrew Goodwin

  • music video theory - essential elements.
  • boundaries between genres are permeable
  • repetition and variation
  • audience pleasures - visceral, emotional intellectual

5. Laura Mulvey

  • yin yang theory
  • connotation and denotation
  • male gaze
  • binary opposites

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