Other questions in this quiz

2. Rick Altman (1999)

  • Audience pleasures - emotional, visceral, intellectual
  • Repetition and variation
  • Music video theory
  • The boundaries between genres are always shifting ...

3. Althusser

  • Young people use media as wallpaper
  • encoding and decoding
  • interpellation - values are forced upon society
  • Uses and Gratifications

4. Barthe

  • characters in stories - hero, the princess etc.
  • equilibirum - disequilibrium - equilibrium
  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
  • Binary opposites

5. Levi-Strauss

  • flandobu theory
  • Binary opposites
  • connotation and denotation
  • male gaze

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