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2. Rick Altman (1999)

  • Music video theory
  • The boundaries between genres are always shifting ...
  • Audience pleasures - emotional, visceral, intellectual
  • Repetition and variation

3. Propp

  • characters in stories - hero, the princess etc.
  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair
  • Binary opposites
  • equilibirum - disequilibrium - equilibrium

4. Levi-Strauss

  • binary opposites
  • equilibirum - disequilibrium - equilibrium
  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
  • characters in stories - hero, the princess etc.

5. Buckingham

  • interpellation - values are forced upon society
  • Young people use media as wallpaper
  • encoding and decoding
  • Uses and Gratifications

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