Media theory 1b

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1. Propp

  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair
  • characters in stories - hero, the princess etc.
  • equilibirum - disequilibrium - equilibrium
  • Binary opposites
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2. Barthes

  • interpoputhan theory
  • connotation and denotation
  • male gaze
  • binary opposites

3. McLuhen (1964)

  • 'the medium is the message'
  • repetition and variation
  • genre is 'in constant process of negotiation and change'
  • music video theory

4. Todorov

  • characters in stories - hero, the princess etc.
  • binary opposites
  • equilibrium - disequilibrium - equilibrium
  • the hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.

5. Barthe

  • Binary opposites
  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
  • equilibirum - disequilibrium - equilibrium
  • characters in stories - hero, the princess etc.

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