Media theory 1b

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1. Todorov

  • the hermeneutic (mystery) and proairetic (builds tension) codes work as a pair.
  • characters in stories - hero, the princess etc.
  • equilibrium - disequilibrium - equilibrium
  • binary opposites
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2. Althusser

  • encoding and decoding
  • Uses and Gratifications
  • interpellation - values are forced upon society
  • Young people use media as wallpaper

3. Propp

  • equilibirum - disequilibrium - equilibrium
  • hermeneutic (mystery) and proairetic (builds tension) codes work as a pair
  • characters in stories - hero, the princess etc.
  • Binary opposites

4. Stuart Hall

  • Young people use media as wallpaper
  • encoding and decoding
  • interpellation - values are forced upon society
  • Uses and Gratifications

5. Buckingham

  • Uses and Gratifications
  • Young people use media as wallpaper
  • interpellation - values are forced upon society
  • encoding and decoding

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