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6. Theorist: Robert Warshow

  • Genre Conflict
  • Desensitisation
  • Moral Panic

7. Theory: A belief system that rejects the idea of a 'right' or 'wrong' way of doing things

  • Genre Triangle
  • Postmodernism
  • Structuralism

8. Theorist: Levi Strauss

  • Female Gaze & Male Gaze
  • Binary Opposition & Totems
  • Polysemic & Cultivation

9. Theorist: Jim Kitses

  • Genre Binary Opposition
  • Desensitisation
  • Two Step Flow

10. Theorist: Tom Ryall

  • Interactionist
  • Genre Triangle
  • Moral Panic

11. Theory: Genres are successful because the conflict at the centre of the narrative represents an important conflict in society

  • Genre Conflict
  • Genre Cycle
  • Repetoire of Elements

12. Theory: Audience use media texts to gratify their needs - diversion, identity, relationship, surveillance

  • Uses and Gratifications
  • Totems
  • Binary Opposition

13. Theory: Messages placed in texts by producers are interpreted in different ways - intended, negotiated, oppositional

  • Binary Opposition
  • Polysemic
  • Sophistication

14. Theory: An area of study which looks into how representations of non-whites have changed (or not) since the colonial era

  • Post-colonial Era
  • Pre-colonial era
  • Cultivation

15. Theorist: Baudrillard

  • Hyper-reality
  • Hypodermic
  • Cultivation

16. Theory: All genres are made up of binary oppositions

  • Genre Binary Opposition
  • Binary Opposition
  • Genre Cycle

17. Theory: Human beings engaging with their world through creating a complex set of labels

  • Polysemic
  • Cognitive
  • Social Construction

18. Theory: Society uses totems to represent their core ideas and beliefs

  • Totems
  • The Public Sphere
  • Social Construction

19. Theorist: Stanley Cohen

  • Uses and Gratifications & Marxism
  • Moral Panic & Interactionist
  • Binary Opposition & Totems

20. Theory: Audiences satisfy identity needs by identifying with a group represented in a media text

  • Interactionist
  • Postmodernism
  • Dominant Female Stereotypes