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More cards in this set
Card 16
Front
Theorist: Stuart Hall
Back
Card 17
Front
Theory: If one audience member is influenced by a media text then they may influence another
Back
Card 18
Front
Theory: Audiences confusing the real world and the media world
Back
Card 19
Front
Theorist: Laura Mulvey
Back
Card 20
Front
Theory: Messages placed in texts by producers are interpreted in different ways - intended, negotiated, oppositional
Back
Card 21
Front
Theory: Audience use media texts to gratify their needs - diversion, identity, relationship, surveillance
Back
Card 22
Front
Theorist: Noam Chomsky
Back
Card 23
Front
Theory: The influence of one culture's media over another
Back
Card 24
Front
Theory: Women in the media are widely represented in 4 ways - body, housewife, romantic, traditional female work
Back
Card 25
Front
Theory: Audiences satisfy identity needs by identifying with a group represented in a media text
Back
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