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6. How is the ability to judge harm primarily acquired?
- from birth
- through social transmission
- through experiences
- from advertising
7. What concept of media influence on antisocial behaviour does Josephson (1987) provide support for?
- justification
- observational learning and imitation
- cognitive priming
- desensitisation
8. Where did Charlton et al (2000) study the introduction of TV?
- st helena
- england
- scotland
- isle of scilly
- isle of man
9. Who suggested that justification is an effective explanation for media influence on antisocial behaviour?
- Bandura (1962)
- Rosenhan (1973)
- Liss and Reinhardt (1979)
- Josephson (1987)
10. The Hovland-Yale model is based on the concept of "who says what to whom"?
11. What did Bochner and Insko (1966) find?
- when exposed to 2 sources of information, more likely to go with expert as they are more credible
- intelligent people process the message in depth and require both sides of an argument
- moderate levels of fear work best as high levels of fear scare the audience and low levels do not stimulate them
12. Who conducted a study on the effectiveness of fear-arousing messages in a drink driving campaign?
- Petty and Cacioppo (1981)
- Lewis et al (2008)
- Morton and Campbell (2008)
13. The elaboration likelihood model suggests that there are 2 routes called:
- hard sell and soft sell
- factual and appearance
- central and peripheral
- intravert and extravert
- message and audience
14. Fiske and Taylor (1984) said that humans are cognitive misers that rely on simple, time-effective strategies to make decisions.
15. Haugtvedt et al (1992) gave support for the need for cognition
16. Which route did Haugtvedt et al (1992) suggest was most effective for high NC individuals?
- central route
- peripheral route
17. Di Blasio and Milani (2008) found that computer-mediated communciation led to more attitude changes than face-to-face
18. Who conducted research on hard-sell and soft-sell advertising?
- Snyder and de Bono (1985)
- Giles (2003)
- Pine and Nash (2001)
19. Giles (2003) found what?
- Product endorsement works because celebrities provide a familiar face.
- Organic fertiliser works better than inorganic
- Advertising makes children pester their parents
20. Why did Martin et al (2008) suggest that product endorsement was not an effective explanation?
- there is no empirical evidence
- student participants were more influenced by fellow students than by a celebrity
- it doesn't explain why parasocial relationships occur