Back to quiz

6. How is the ability to judge harm primarily acquired?

  • from birth
  • through social transmission
  • through experiences
  • from advertising

7. What concept of media influence on antisocial behaviour does Josephson (1987) provide support for?

  • justification
  • observational learning and imitation
  • cognitive priming
  • desensitisation

8. Where did Charlton et al (2000) study the introduction of TV?

  • st helena
  • england
  • scotland
  • isle of scilly
  • isle of man

9. Who suggested that justification is an effective explanation for media influence on antisocial behaviour?

  • Bandura (1962)
  • Rosenhan (1973)
  • Liss and Reinhardt (1979)
  • Josephson (1987)

10. The Hovland-Yale model is based on the concept of "who says what to whom"?

  • True
  • False

11. What did Bochner and Insko (1966) find?

  • when exposed to 2 sources of information, more likely to go with expert as they are more credible
  • intelligent people process the message in depth and require both sides of an argument
  • moderate levels of fear work best as high levels of fear scare the audience and low levels do not stimulate them

12. Who conducted a study on the effectiveness of fear-arousing messages in a drink driving campaign?

  • Petty and Cacioppo (1981)
  • Lewis et al (2008)
  • Morton and Campbell (2008)

13. The elaboration likelihood model suggests that there are 2 routes called:

  • hard sell and soft sell
  • factual and appearance
  • central and peripheral
  • intravert and extravert
  • message and audience

14. Fiske and Taylor (1984) said that humans are cognitive misers that rely on simple, time-effective strategies to make decisions.

  • True
  • False

15. Haugtvedt et al (1992) gave support for the need for cognition

  • True
  • False

16. Which route did Haugtvedt et al (1992) suggest was most effective for high NC individuals?

  • central route
  • peripheral route

17. Di Blasio and Milani (2008) found that computer-mediated communciation led to more attitude changes than face-to-face

  • False
  • True

18. Who conducted research on hard-sell and soft-sell advertising?

  • Snyder and de Bono (1985)
  • Giles (2003)
  • Pine and Nash (2001)

19. Giles (2003) found what?

  • Product endorsement works because celebrities provide a familiar face.
  • Organic fertiliser works better than inorganic
  • Advertising makes children pester their parents

20. Why did Martin et al (2008) suggest that product endorsement was not an effective explanation?

  • there is no empirical evidence
  • student participants were more influenced by fellow students than by a celebrity
  • it doesn't explain why parasocial relationships occur