Media Theories

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Steve Neal: Genre
Genre theory- Genre is created through repetition and variation
1 of 5
Todorov: Narrative
Equilibrium, disruption of equilibrium, new equilibrium
2 of 5
Levi-Strauss: Binary Opposites
Opposites engage audience because it creates narrative conflict and therefore more interesting narratives
3 of 5
Stuart Hall: Reception
Audience decodes the text (preferred, negotiated and oppositional readings)
4 of 5
USP
Unique Selling Point
5 of 5

Other cards in this set

Card 2

Front

Equilibrium, disruption of equilibrium, new equilibrium

Back

Todorov: Narrative

Card 3

Front

Opposites engage audience because it creates narrative conflict and therefore more interesting narratives

Back

Preview of the back of card 3

Card 4

Front

Audience decodes the text (preferred, negotiated and oppositional readings)

Back

Preview of the back of card 4

Card 5

Front

Unique Selling Point

Back

Preview of the back of card 5

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