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More cards in this set
Card 6
Front
What are passive audience from a mct pov?
Back
Card 7
Front
What is a passive audience?
Back
Card 8
Front
Who is Stuart Hall?
Back
Card 9
Front
What is the reception theory?
Back
Card 10
Front
What are the readings of a text?
Back
Card 11
Front
What is the preferred reading of a text?
Back
Card 12
Front
What is the negotiated reading of a text?
Back
Card 13
Front
What is the oppositional reading of a text?
Back
Card 14
Front
Why do audiences respond in different ways?
Back
Card 15
Front
What is Psychological Profiling? (demographic audience)
Back
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