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Card 16
Front
Why can longitudinal studies have validity problems?
Back
Card 17
Front
What is included in the Central route?
Back
Card 18
Front
What is included in the peripheral route?
Back
Card 19
Front
What are the 3 components of attitude?
Back
Card 20
Front
What is a problem with use of attitudes?
Back
Card 21
Front
Why is there historical bias in some of the research into persuasion?
Back
Card 22
Front
Who discovered the Hovland-Yale model?
Back
Card 23
Front
What does the Hovland Yale model concentrate on?
Back
Card 24
Front
What did Baron & Byrne suggest?
Back
Card 25
Front
Why do advert use celebrities such as Tiger woods to promote?
Back
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