Media Language

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Semiotics
Ferdinand Saussure - Explores the way in which the audience gain meaning from media texts. Refers to a series of codes that are not just words but also a variety of audio and visual messages. Texts should be read into ‘literally (Denotations), metaphorica
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Structuralism
Roland Barthes - Suggests that the way we understand media texts rest not only upon what they portray but also on their relationship to frequently told stories or myths in our culture.
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Narrative Structure
Tzvetan Todorov - A basic structure is beginning, middle and end. Todorov offers a narrative structure with five points. He suggests that stories begin with equilibrium or status quo and at the end the equilibrium must be restored.
(See theory masterclass
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Narrative
Vladimir Propp - Posed that the same events happen in stories, they happen in eight character spheres. The character types are: the villain, the hero, the donor, the helper, the princess, her father, the dispatcher, the false hero.
(See theory masterclass
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Binary Oppositions
Claude Levi Strauss - Love and hate, good and evil, light and dark. Two oppositions in a text that represent a good and a bad.
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Narrative Codes
Roland Barthes - 5 narrative codes that define the logic of the narrative: Enigma Code – puzzle or mystery to solve, Action Code (cause and effect) – expect certain consequences after an action, Semantic Code – the connotative meaning of characters, Symbo
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Post Modernism
Jean Baudrillard - Defines several indicators in a text that can be found within a media text to signify if it is post-modern: Intertextuality (elements or references from other media texts), Hyper-reality (blurring of the distinction between the real wor
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Card 2

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Roland Barthes - Suggests that the way we understand media texts rest not only upon what they portray but also on their relationship to frequently told stories or myths in our culture.

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Structuralism

Card 3

Front

Tzvetan Todorov - A basic structure is beginning, middle and end. Todorov offers a narrative structure with five points. He suggests that stories begin with equilibrium or status quo and at the end the equilibrium must be restored.
(See theory masterclass

Back

Preview of the back of card 3

Card 4

Front

Vladimir Propp - Posed that the same events happen in stories, they happen in eight character spheres. The character types are: the villain, the hero, the donor, the helper, the princess, her father, the dispatcher, the false hero.
(See theory masterclass

Back

Preview of the back of card 4

Card 5

Front

Claude Levi Strauss - Love and hate, good and evil, light and dark. Two oppositions in a text that represent a good and a bad.

Back

Preview of the back of card 5
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