MAY 2016
- Created by: Mulenga
- Created on: 08-05-18 21:20
Other questions in this quiz
2. Galaxy Sports have successfully maintained sales and profits in the footwear market by changing both the target market and the basis of its appeal in this market. This is an example of:
- d) Brand equity
- c) Brand repositioning
- a) Brand stretching
- b) Brand extension
3. The major characteristic of a private brand is that
- c) Producers become involved with the marketing mix
- b) Manufacturers are not identified on the product
- d) Wholesalers encourage producers to make the product available
- a) Only retailers initiate and own the brand
4. Gainville, an expert in fostering customer community, engages customers at a deep, emotional level, and has been ranked one of the Breakaway Brands by the brand consultancy Kendell Associates. Gainville is most likely positioned on ________.
- b) Basic product attributes
- c) Strong beliefs and values
- d) Service variability
- a) Self-image enhancement
5. ________ is more suited for products that vary in design.
- b) Individual marketing
- a) Differentiated marketing
- d) Direct marketing
- c) Local marketing
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