A disadvantage of the concentrated targeting strategy is that
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Card 7
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A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage.
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Card 8
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Delia's works to make sure its public relations activities as well as its sales promotions harmonise with its advertising in all aspects. From this information, we can infer that Delia's is using ________.
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Card 9
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In services marketing, the term ‘intangible’ means?
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Card 10
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When consumers are making do with less expensive products and shopping more selectively, manufacturers and retailers must focus on the ____ of their products.
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Card 11
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In the communication process, an actual Sony smartphone advertisement would be considered ________.
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Card 12
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Successful business organisations should take actions to convert internal weaknesses into ____ and external threats into ____.
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Card 13
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Faced with unknown levels of perceived risk when buying an expensive item, consumers are likely to?a) Seek additional information b) Rely on word of mouth c) Look at alternatives / substitutes d) Take more time before making a purchasing decision
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Card 14
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Stores such as ALDI, LIDL, and Primark use ________ positioning.
