Hypodermic syringe, uses and gratification, decoding, cultural effects, two step flow
death, life, heaven and earth
7. What is the hypodermic syringe?
This directly effects the audience, they are unable to resist, it injects in their veins & influences them directly.
this is used in hospitals
8. argued that imitation was a likely outcome of media violence, media often portrays violence as being heroic.
Peter and Parker 2001
Mccabe and Martin, 2005
Marcus and Michael 2007
9. Video Recordings (Labelling) Act 1985, which resulted in all videos and DVD’s being given British Board of Film Classification (BBFC) age certificates.
True
False
10. decoding
How media texts are interpreted, shaped by age, gender, ethnicity etc
decodation
11. Cultural effects
Audience resists some messages, aspects of culture and identity affect how the audience interpret the texts
people who have been in a cult
12. What is gender?
The social or cultural differences between men and women. Masculinity and feminity.
The biological differencees between the sexes
13. Two step flow
Opinions leaders influence other
two taps with water
14. There are less owners of media companies now than previously This creates a larger divide between classes (capitalist class and working class) Marxists argue they transmit a dominant ideology through the content and that owners are directly involved in de
Functionalists
Marxists
Feminists
New right
15. What is desensitization ?
Noticing less, becoming numb, socialised into accepting deviant behaviour.
People who don
16. What is globalisation?
Making media and movies that are universally understood
all around the globe
17. Elizabeth Newson;as a result of the James Bulger case, has been investigating the effects of violent TV on young people, she suggests that violent killing creates a drip-drip effect among young people.
True
False
18. Newson’s research/findings have had a major influence over censorship
True
False
19. What is the mass media?
communicating messages from one point to many
lots of media
20. Uses and gratification
what the audience does with the media, how the media meets the needs of the audience through; information, personal identity, personal relationships, entertainment and escapism
