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6. What does "social life and social interaction is enhance"?

  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn
  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content
  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from

7. What does hypertextuality mean?

  • links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
  • Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones
  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life

8. What does virtuality mean?

  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
  • people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture
  • Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones

9. What does "the world becomes a global village" mean?

  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content

10. Who came up with these 5 concepts: Digitality, Interactivity, Hypertextuality, Dispersal and Virtuality?

  • Lister
  • Optimists
  • Pessimists

11. Who believes that the new media widens consumer choice, creates more participation, more democracy, more access to high culture, world becomes a global village and social life and interaction are enhanced?

  • Lister
  • Optimists
  • Pessimists

12. What does "greater democracy" mean?

  • now a far wider range of news sources and it is no longer just the large media corporations who have the vast opp to communicate with people - online campaigns can influence traditional media content as newspapers find it difficult to ignore campaign
  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn
  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community

13. What does "more access to high culture" mean?

  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from
  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn

14. What does "no real increase in consumer choice" mean?

  • poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats
  • not everyone has access to new media - digital divide between those who can and can't afford the infrastructure to support access to pay to view satellite channels, computers and internet
  • new media particularly satellite TV has led to the westernisation of other cultures

15. What does dispersal mean?

  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
  • links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media