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Card 16
Front
What is meant by the stereotype of the elderly "infantile"?
Back
Card 17
Front
What is meant by the stereotype of the elderly "as a burden"?
Back
Card 18
Front
What percentage of the elderly were represented in advertising according to Lee?
Back
Card 19
Front
According to Lee, what percentage of the adverts representing the elderly represented them as being 'golden agers'?
Back
Card 20
Front
Who found that advertising agencies were wary of using models that they considered might alienate younger audiences?
Back
See full card set