building a successful marketing mix

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  • Created by: 10munroo
  • Created on: 17-10-13 14:00
what are the four elements of the marketing mix?
price, product, place and promotion
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what type of businesses change and adapt over time?
all businesses
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any business ideas needs to be developed to do what?
maximise its potential
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what product markets change rapidly?
clothing, music and electronics
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what product markets change slowley?
basic food items and fuel
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what changes over time to suit the current market
brand names
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well know brands tend to be more ................... ?
expensive
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non-branded items tend to be ............?
cheaper
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what can aid the customer to buy more at certain times?
pricing techniques
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what are strong brand usually backed up by?
promotional campaigns
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making sure you get the product to the customer when they want is about?
place
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if the customers cant buy a product then it is?
unavailable
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businesses may sell their products directly through two things, name these two things:
a wholesaler and actions of an agent
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the internet has changed in many ways in which we promote what?
place, products and services
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Other cards in this set

Card 2

Front

what type of businesses change and adapt over time?

Back

all businesses

Card 3

Front

any business ideas needs to be developed to do what?

Back

Preview of the front of card 3

Card 4

Front

what product markets change rapidly?

Back

Preview of the front of card 4

Card 5

Front

what product markets change slowley?

Back

Preview of the front of card 5
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