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More cards in this set
Card 6
Front
What is the The segmentation, targeting and positioning process: Baines et al 2016 (3)
Back
Card 7
Front
Why is there a need for market segmentation in today’ s business environment? Doyle 1994
Back
Card 8
Front
What are the benefits of market segmentation? Fahy and Kotler 2012 (1)
Back
Card 9
Front
What are the benefits of market segmentation? Fahy and Kotler 2012 (2)
Back
Card 10
Front
What are the benefits of market segmentation? Fahy and Kotler 2012 (3)
Back
Card 11
Front
What are the benefits of market segmentation? Fahy and Kotler 2012 (4)
Back
Card 12
Front
What are the benefits of market segmentation? Fahy and Kotler 2012 (5)
Back
Card 13
Front
When does positionig happen? (Armstrong)
Back
Card 14
Front
What is a product or service position? (Armstrong)
Back
Card 15
Front
What is competitvie positionig? (Armstrong)
Back
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