marketing revision terms

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  • Created by: xokat121
  • Created on: 06-04-17 10:56
Q G W A F L B Y Q M J I D Y V D P O H I H
P R O D U C T P O R T F O L I O L Y O W H
Q S G E X T E N S I O N S T R A T E G Y F
K D Y F M F J P I L J J U H O S X B X B R
C O R P O R A T E O B J E C T I V E S H Y
S E L A S T I C I T Y O F D E M A N D I J
E B P Q P D G O Y V N F A P S O V O D X U
Y T F V N V M D P D C U I Q E G K O L Q N
X B M R S N Y S F Q Q G M L D E V F X V U
B J I R R K J V L M G L X S W V R T R B M
C H I E T Q M H G A H X U C N I T V H A Y
Q M A V M B S K P U P C C L X Q K E J H Y
Q W G J A U G M E N T E D P R O D U C T Y
C O M P E T I T I V E A D V A N T A G E M
O E U S A T U R A T E D M A R K E T D F N
S I T U A T I O N A L A N A L Y S I S I B
K S E R V I C E S M A R K E T D G S S Y S
W B L F E D V C I L S E C C M E Y K Y B D
M A P P R I C I N G S T R A T E G I E S I
B P R T J J G H G F J F H S C Y W L S U C
I F S N M N F B Y A M H K X L W D E D Y W

Clues

  • a market which is full of similar products which now have little value to consumers (9, 6)
  • a plan to revive sales by adapting a product or launching in new markets. (9, 8)
  • alternative methods of deciding the best price to charge. (7, 10)
  • relates to the sales of different types of services, from hotels to nail bars. these can be sub-divided, for example into financial services, personal services and business services. (8, 6)
  • The actions necessary to achieve the aims set by the business. (9, 10)
  • The advantage gained by offering more superior goods or services than competitors. (11, 9)
  • the core product plus additional benefits or services. (9, 7)
  • the degree to which demand( and sales) increases as prices fall, and vice versa. (10, 2, 6)
  • the range of products produced by a business (7, 9)
  • When a business looks at its own position in the market and assesses how it could be affected by trends and developments. (11, 8)

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