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Card 6
Front
What are the advantages and disadvantages of desk research?
Back
Card 7
Front
Explain what is meant by the term market segment?
Back
Card 8
Front
What is the product life cycle? State the stages of the life cycle.
Back
Card 9
Front
What happens at the maturity stage?
Back
Card 10
Front
What happens at the saturation stage?
Back
Card 11
Front
What is an extension strategy? Give three examples.
Back
Card 12
Front
What is the marketing mix?
Back
Card 13
Front
What is Product Mix?
Back
Card 14
Front
What is a Niche Market?
Back
Card 15
Front
What is a brand?
Back
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