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Card 6

Front

What are the advantages and disadvantages of desk research?

Back

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Card 7

Front

Explain what is meant by the term market segment?

Back

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Card 8

Front

What is the product life cycle? State the stages of the life cycle.

Back

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Card 9

Front

What happens at the maturity stage?

Back

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Card 10

Front

What happens at the saturation stage?

Back

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Card 11

Front

What is an extension strategy? Give three examples.

Back

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Card 12

Front

What is the marketing mix?

Back

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Card 13

Front

What is Product Mix?

Back

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Card 14

Front

What is a Niche Market?

Back

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Card 15

Front

What is a brand?

Back

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