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6. Marketing penetration aims to

  • Sell the same products to different people
  • Sell the same product to the same people
  • Sell different products to the same people
  • Sell different products to different people

7. High barriers to exit cause

  • Greater rivalry
  • Lesser rivalry
  • Same

8. High supplier bargaining power is

  • When there is many suppliers in the market, thus costs are high to switch
  • When there is few suppliers in the market, thus costs are high to switch
  • When there is few suppliers in the market, thus costs are low to switch
  • When there is many suppliers in the market, thus costs are low to switch

9. Diversification involves

  • Sell more different products to the same people
  • Sell different products to new/different markets
  • Target new markets with the same product
  • Selling the same products to the same people

10. If a company is selling the same products to new people, the strategy is called

  • Market Penetration
  • Marketing Development
  • Diversification
  • Product Development

11. When incorporating 'marketing development' strategy, an organisation might

  • Offer loyalty schemes
  • Target new geographical locations
  • Provide special offers and promotions
  • Develop new packaging