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6. Marketing penetration aims to
- Sell the same products to different people
- Sell the same product to the same people
- Sell different products to the same people
- Sell different products to different people
7. High barriers to exit cause
- Greater rivalry
- Lesser rivalry
- Same
8. High supplier bargaining power is
- When there is many suppliers in the market, thus costs are high to switch
- When there is few suppliers in the market, thus costs are high to switch
- When there is few suppliers in the market, thus costs are low to switch
- When there is many suppliers in the market, thus costs are low to switch
9. Diversification involves
- Sell more different products to the same people
- Sell different products to new/different markets
- Target new markets with the same product
- Selling the same products to the same people
10. If a company is selling the same products to new people, the strategy is called
- Market Penetration
- Marketing Development
- Diversification
- Product Development
11. When incorporating 'marketing development' strategy, an organisation might
- Offer loyalty schemes
- Target new geographical locations
- Provide special offers and promotions
- Develop new packaging