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GCSE
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More cards in this set
Card 6
Front
The stages of the product life cycle are; introduction, growth, ________ and decline
Back
Card 7
Front
The process of dividing a market into different sections which are based upon different customers needs and wants
Back
Card 8
Front
A type of segmentation which depends on the characteristics of people in the target group
Back
Card 9
Front
If demand is price elastic then a price increase will lead to a ____ in demand and revenue
Back
Card 10
Front
Price Elasticity: If the value is less than 1 it is described as
Back
Card 11
Front
Price Elasticity: If the value is greater than 1 it is described as
Back
Card 12
Front
This type of marketing focuses on a specific segment of the market
Back
Card 13
Front
This type of marketing aims at the market as a whole
Back
Card 14
Front
Key factor in any product design which will determine demand and contribution of a product
Back
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