More cards in this set

Card 6

Front

Consumer

Back

Preview of the front of card 6

Card 7

Front

Customer needs

Back

Preview of the front of card 7

Card 8

Front

Focus group

Back

Preview of the front of card 8

Card 9

Front

Market research

Back

Preview of the front of card 9

Card 10

Front

Market segment

Back

Preview of the front of card 10

Card 11

Front

Added value

Back

Preview of the front of card 11

Card 12

Front

Unique selling point (USP)

Back

Preview of the front of card 12

Card 13

Front

Brand

Back

Preview of the front of card 13