Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

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Willams
fewer large companies increasingly own what we hear, see and read
1 of 17
Greenslade
the mass media has been liberated from the media barons
2 of 17
Miliband
media is the new 'opium of the people'
3 of 17
Marcuse
TV programmes, such as soaps, divert attention away from the unfair nature of society
4 of 17
Gramsci
the economic base does have some opinions but these are quashed by the bourgeousie
5 of 17
Sparks
globalisation is a more fashionable term for cultural imperialism
6 of 17
Gorman and McLean
7/9 Asian countries studied broadcast more locally produced TV than imported TV
7 of 17
Cohen
moral panics, especially the Mods and Rockers
8 of 17
Abercrombie
there has been a significant increase in the proportion of main female characters
9 of 17
Gauntlett
women and men have similar skills and abilities in films
10 of 17
Van Dijk
the inner-city riots in the 1980s were made to have a racial element to divert attention from the economic issues
11 of 17
Butsch
the working class are under represented and the upper class are over represented
12 of 17
Hall
there is overt and inferential racism in the media
13 of 17
McQueen
children are presented as innocent, teens are presented as rebellious whilst the elderly are presented as a burden
14 of 17
Bernstein
programmes about homosexuals were constructed by heterosexuals for heterosexuals
15 of 17
Barnes
disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
16 of 17
Katz and Lazarfeld
created the two-step flow model
17 of 17

Other cards in this set

Card 2

Front

Greenslade

Back

the mass media has been liberated from the media barons

Card 3

Front

Miliband

Back

Preview of the front of card 3

Card 4

Front

Marcuse

Back

Preview of the front of card 4

Card 5

Front

Gramsci

Back

Preview of the front of card 5
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