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Card 6

Front

Experiments – experiments aim to measure the effect which one or more independent variables has on a dependent variable.

Back

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Card 7

Front

Field diary – A notebook in which a researcher records observation during the research process. One of the key tools of Participant Observation.

Back

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Card 8

Front

Focus groups – a type of group interview in which respondents are asked to discuss certain topics.

Back

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Card 9

Front

Going native – where a researcher becomes biased or sympathetic towards the group he is studying, such that he or she loses their objectivity.

Back

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Card 10

Front

Hawthorne effect – where respondents alter their behaviour because they know they are being observed. This is one of the biggest disadvantages of overt laboratory and field experiments.

Back

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