Experiments – experiments aim to measure the effect which one or more independent variables has on a dependent variable.
Back
Card 7
Front
Field diary – A notebook in which a researcher records observation during the research process. One of the key tools of Participant Observation.
Back
Card 8
Front
Focus groups – a type of group interview in which respondents are asked to discuss certain topics.
Back
Card 9
Front
Going native – where a researcher becomes biased or sympathetic towards the group he is studying, such that he or she loses their objectivity.
Back
Card 10
Front
Hawthorne effect – where respondents alter their behaviour because they know they are being observed. This is one of the biggest disadvantages of overt laboratory and field experiments.