key words 0.0 / 5 ? Businesskey word glossaryA2/A-levelAQA Created by: cara123461Created on: 23-05-21 00:34 overdraft borrowings from a bank which are payable on demand 1 of 17 demographic defining a market in terms of social economic factors like income or age 2 of 17 elasticity of demand the responsiveness of demand to a change in the price of incomes 3 of 17 entrepreneur an individual who sets up a new business and takes on the risks of that business 4 of 17 expenditure budget the budget which sets out the expected costs to be incurred by the firm 5 of 17 inputs the resources (labour, capital, enterprise) 6 of 17 margin of safety the difference between the actual level of output and the break even output 7 of 17 market segmentation dividing up the markets into smaller sections containing customers of similar needs 8 of 17 market share the share of the total market that is owned by a business 9 of 17 niche market smaller part of the market where customers have specific needs 10 of 17 primary research the collection of data that doesn't exist yet 11 of 17 share capital the finance invested in a limited company by the shareholders 12 of 17 trade credit amounts owed to suppliers of a business 13 of 17 working capital the amount of money a business has available to conduct day-to-day activities 14 of 17 public sector owned and controlled by the government 15 of 17 private sector owned and controlled by private individuals (LTD, PLC) 16 of 17 cash flow forecast an estimate or budget or the inflows and outflows 17 of 17
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