The value of the sample must be based upon the representativeness of the population under study (i.e share the same characteristics)
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Generalisability
The findings of a study are applicable to wider society (sample must be representative for this to happen)
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Objectivity
Researchers have to be objective in how they collect and interpret data if their findings are going to give a true picture of the issue they are researching
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Ethics
Researchers must follow ethical or moral guidelines when undertaking research to ensure they avoid harming the participants
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Methodological pluralism
Researchers use a variety of research methods to build up a more complete picture of the social world
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Triangulation
Data is compared and contrasted in order to check the consistency of the findings
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Validity
Data is valid if it presents a true description or measurement
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Reliability
Different researchers use the same method and have the same outcome
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Operationalisation
Refers to the measurement of the dominant themes or concepts in a research investigation
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Primary data
When you personally find the data and do the research
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Secondary data
You use data that others have found
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Pluralistic methodology approach
Produces both quantitative data and qualitative data
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Hypotheses
Making predictions about the effects of the study
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Quantitative data
Data based on numbers
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The positivist method
A scientific approach the involves a highly structured research design
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Qualitative data
Data that is written with words
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Interpretivist
Open-ended approach that takes into account subjective experiences
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Subjective experiences
Experiences explored through the language of the research subjects and the complex meanings that people attach to social phenomena
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Other cards in this set
Card 2
Front
Generalisability
Back
The findings of a study are applicable to wider society (sample must be representative for this to happen)
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