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Card 6

Front

define direct & indirect exporting

Back

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Card 7

Front

4 globalisation drivers

Back

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Card 8

Front

Cultural considerations-4

Back

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Card 9

Front

3 factors determining country-market selection

Back

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Card 10

Front

3 dimensions considered in strategic planning

Back

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Card 11

Front

global strategy formulation-4

Back

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Card 12

Front

differentiation pros & cons-4 each

Back

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Card 13

Front

global strategic marketing

Back

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Card 14

Front

global strategy formulation downsides-4

Back

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Card 15

Front

global marketing program development-4

Back

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