Identifying a business opportunity

1. a unique feature that gives a business an edge over its rivals. Examples include: Innovation, reputation, and relationships. (11, 9)
4. A system that allows buyers and sellers to agrees prices and to trade (6)
6. Sub-contracting the making of parts or entire products to other firms in order to concentrate activity on marketing. Multinationals normally outsource to countries with lower costs (e.g. China) (11)
8. Alternatives to a particular product; similar brands are close substitutes. (11)

2. Items/products/services that go together e.g. cars and gas, DVD and DVD players etc. (13, 5)
3. Making your product stand out from others, either because of real differences (e.g. Innovation) or by effective marketing (15)
5. The combination of willingness and ability to buy/ purchase a product or service at a particular price (6)
7. A small section of a market with distinctive specialized requirements. (6, 5)
9. Products we buy less as rising income lets us switch to more attractive substitutes. (8, 5)

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