Graphics Communication Design Principles

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What are the 7 basic Design Principles?
Balance, Contrast, Alignment, Proportion, Rhythm, Proximity, White Space
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What effect does Alignment have on a document?
Most uses of alignment are through text. It creates Order, Groups information, Organises a page and creates Visual connections.
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What are the different types of Balance?
Symmetrical & Asymmetrical.
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What effect does Symmetrical Balance have on a document?
A symmetrical document can look more formal and organised, and is much easier to read and follow.
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What effect does Asymmetrical Balance have on a document?
Asymmetrical documents can look quite chaotic, have an unusual look, less formal and more modern.
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What effect does Contrast have on a document?
Contrast occurs when two design elements are different. It emphasises what is importand and directs the readers eye. It makes a page more interesting and stand out more.
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What effect does Proportion have on a document?
Proportion is the scale of elements in relation to one another. Larger elements have a stronger visual impact than smaller ones.
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What effect does Rhythm have on a document?
The rhythm of a page directs the reader from one element to the next, and makes the document clearer and easier to read.
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What effect does White Space have on a document?
White space is the absence of text and graphics (it does not have to be white). It makes the document less cramped confusing or overwhelming.
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What effect does Proximity have on a document?
Proximity creates a bond between elements on a page. Items relating to each other should be grouped together. This helps organise information, reduce clutter and give the reader clear structure.
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Other cards in this set

Card 2

Front

Most uses of alignment are through text. It creates Order, Groups information, Organises a page and creates Visual connections.

Back

What effect does Alignment have on a document?

Card 3

Front

Symmetrical & Asymmetrical.

Back

Preview of the back of card 3

Card 4

Front

A symmetrical document can look more formal and organised, and is much easier to read and follow.

Back

Preview of the back of card 4

Card 5

Front

Asymmetrical documents can look quite chaotic, have an unusual look, less formal and more modern.

Back

Preview of the back of card 5
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