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Responsible for regulating advertisements in the UK

News media control and select issues to cover their product.

Repetition of the same sound at the beginning of two or more words.

Advertisements work in four stages

Media counter to mainstream

Repetition of the same vowel sound in a phrase.

Use of words In a caption hole or limit a meaning of an image.

Being spontaneous

What the audience expects to see

Pleasure what the audience solves in a text