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Card 16

Front

What is a brand image?

Back

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Card 17

Front

What is a generic product?

Back

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Card 18

Front

What is an own brand?

Back

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Card 19

Front

What are the benefits of branding?

Back

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Card 20

Front

What is the benefit of brand loyalty?

Back

Preview of the front of card 20

Card 21

Front

What is the benefit of premium prices?

Back

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Card 22

Front

What is the benefit of greater customer awareness?

Back

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Card 23

Front

What is the benefit of increased sales and market share?

Back

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Card 24

Front

What is repeat purchase?

Back

Preview of the front of card 24

Card 25

Front

What happens in the introduction stage?

Back

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