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Card 16

Front

16. Exagérer les qualités d’un produit

Back

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Card 17

Front

17. Déformer la réalité

Back

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Card 18

Front

18. Manipuler

Back

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Card 19

Front

19. La publicité a pour objectif de promouvoir

Back

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Card 20

Front

20. Inciter les consommateurs à acheter

Back

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Card 21

Front

21. Pousser les consommateurs à acheter

Back

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Card 22

Front

22. La concurrence

Back

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Card 23

Front

23. Stimuler l’économie

Back

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Card 24

Front

24. Mettre en exergue

Back

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Card 25

Front

25. Laver le cerveau-

Back

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