Franchising (1.2.4)

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  • Created by: lee42
  • Created on: 03-06-19 14:59
what is franchising?
Franchising is where a business gives someone the right to sell its products and use its trademarks.
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what are the advantages of franchising?
Easy expansion, does not need to be concerned with becoming a large corporation and increases brand awareness
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what are the disadvantages of franchising?
franchiser does not have full control, if franchiser runs badly it could affect the brand image for every store
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Other cards in this set

Card 2

Front

what are the advantages of franchising?

Back

Easy expansion, does not need to be concerned with becoming a large corporation and increases brand awareness

Card 3

Front

what are the disadvantages of franchising?

Back

Preview of the front of card 3

Card 4

Front

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Back

Preview of the front of card 4

Card 5

Front

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Back

Preview of the front of card 5

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