Finance

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Affordability
An important concept in helping people to choose financial products, based on budgeting and forecasting to help individuals decide what they can afford to spend.
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Aspirations
Things or experiences that people would like to have in the future, for example owning a home instead of renting, having a luxury holiday or buying a sports car.
2 of 7
Attitudes
People’s thoughts and feelings, at a given time and place, about another person, an event or an issue. Usually quite general and limited to socially significant issues or events, they can be changed by circumstances, events, experience or advice.
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Beliefs
Specific and detailed personal convictions about how things are. They can be religious but also otherwise, and can be ‘absolute’ (A is acceptable but B is not) or ‘causal’ (cause A leads to effect B).
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Capital
The money or other assets owned by an individual or a business. In the case of a financial services provider, it refers to the funds provided by the shareholders, not deposits from customers.
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Consumer credit
This is another term used for borrowing. It is important to understand that ‘taking credit’ or ‘buying on credit’ refers to borrowing. However, a credit into a bank account means paying money in.
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Culture
A society’s set of norms about behaviour and attitudes across social groups. It indicates what society considers to be acceptable and unacceptable.
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Other cards in this set

Card 2

Front

Things or experiences that people would like to have in the future, for example owning a home instead of renting, having a luxury holiday or buying a sports car.

Back

Aspirations

Card 3

Front

People’s thoughts and feelings, at a given time and place, about another person, an event or an issue. Usually quite general and limited to socially significant issues or events, they can be changed by circumstances, events, experience or advice.

Back

Preview of the back of card 3

Card 4

Front

Specific and detailed personal convictions about how things are. They can be religious but also otherwise, and can be ‘absolute’ (A is acceptable but B is not) or ‘causal’ (cause A leads to effect B).

Back

Preview of the back of card 4

Card 5

Front

The money or other assets owned by an individual or a business. In the case of a financial services provider, it refers to the funds provided by the shareholders, not deposits from customers.

Back

Preview of the back of card 5
View more cards

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