constructions that express degrees of necessity and obligation e.g. must, will, have to
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Card 8
Front
the way in which advertising and other forms of communication are personalised language such as the second person pronoun 'you' to construct a relationship between text producer and reciever
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Card 9
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Pragmatics
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Card 10
Front
a marked difference in the power status of individuals involved in discourse
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Card 11
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Powerful Participants
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Card 12
Front
ways in which powerful participants may block or control the contributions of less powerful participants, for example through interruptions or controlling context
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Card 13
Front
a rewording of anothers contribution by a more powerful participant to impose a certain meaning or understanding
