the medium of communication, for example, speech or writing
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Oppositional View
a broad way of defining modes, which suggests that their qualities are strictly opposites, e.g. writing is formal, speech is informal.
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Continuum
a way of representing differences by placing texts along a line showing degrees of various features.
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Prototype
a 'best-fit' example of a particular category. For example, for many people, an apple is a prototypical fruit.
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Sub-Mode
A sub-division of mode, such as poetry, drama and conversation.
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Genre
The category or type of a text, such as a comedy, tradgedy or horror.
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Type
A form of text such as a play, short story and recipe.
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Multimodal Texts
texts that combine word, image and sound to produce meaning, for example a children's storybook that includes images to support the text.
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Context
the temporal and spatial situations in which a text is produced or received, e.g. where the producer and/or receiver of the text is; what he or she is doing; who he or she is talking to; what has occured previously.
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Context of reception
the situations in which a text is read and those factors that might influence a reader's interpretation.
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Context of Production
The situation in which a text is produced and those factors that might influence its writing.
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Actual reader
any reader who actually engages with the text.
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Implied Reader
the kind of reader a text producer has in mind when writing and who might be expected to 'follow' the authors point of view.
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Implied writer
a constructed image of the writer a reader may have in mind.
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Actual Writer
the 'real' person behind the text
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Purpose
the reason a text is produced
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Multi-Purpose
a text with more than one purpose
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Dual-Purpose
a text with two clear and defined purposes
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Primary Purpose
The main reason a text has been produced.
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Secondary Purpose
A secondary (and sometimes more subtle) reason.
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Idiolect
An individual's style of speaking or 'linguistic fingerprint'.
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Sociolect
A defined use of language as a result of membership of a social group.
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Discourse Community
A group with shared values and approaches to reading.
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Register
A variety of language appropriate to a particular purpose and context.
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Field
the general purpose of an act of communication.
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Tenor
The relationship between the participants of a conversation or between text producer and receiver.
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Dialect
the language variety of a geographical region or social background, revealed by a variation in lexical and grammatical terms.
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Accent
the specific way words are pronounced according to geographical region.
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Standard English
a universally accepted dialect of English that carries a degree of prestige.
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Representation
The projection of a certain way of thinking about a particular individual, group or institution through the use of language
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Specialist register
a set of lexical items and grammatical constructions particular to an institution or occupational group.
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Colloquialism
an established set of informal terms used in everyday language.
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Slang
colloquial language that is inventive and particular to individuals or groups.
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Other cards in this set
Card 2
Front
a broad way of defining modes, which suggests that their qualities are strictly opposites, e.g. writing is formal, speech is informal.
Back
Oppositional View
Card 3
Front
a way of representing differences by placing texts along a line showing degrees of various features.
Back
Card 4
Front
a 'best-fit' example of a particular category. For example, for many people, an apple is a prototypical fruit.
Back
Card 5
Front
A sub-division of mode, such as poetry, drama and conversation.
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