Economics 3.3 Revenue, Costs and Profits

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Fixed Costs
Costs that do not vary with output
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Variable Costs
Costs increase as output increase
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Opportunity Cost (Imputed)
The value that could be generated if the resources were used elsewhere
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Imputed Costs Examples
Labour (salary), Capital (interest), Depreciation, Goodwill
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Marginal Cost
The cost of producing an extra unit of output
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Marginal Cost Formula
Change in Total Cost/ Change in Total Output
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Law of Diminishing Marginal Product
There will become a point where adding more labour reduces the productivity of the workers
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Marginal Product
The change in output resulting from employing one more unit of a particular input
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Technical Economies of Scale
Large businesses can invest in more efficient technology and can access division of labour
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Managerial Economies of Scale
Bigger firms have more staff under managers, meaning their workload is worth their pay
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Marketing Economies of Scale
Larger firms can spread marketing costs over a bigger output
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Purchasing Economies of Scale
Buying in bulk is better value for money. Better negotiating power
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Financial Economies of Scale
Larger firms are seen as more credit worthy and are more likely to get loans
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Minimum Economic Scale (MES)
The output level where the lowest cost production starts
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External Economies of Scale
Gained from a growth in the size of the industry the firm operates in
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Diseconomies of Scale Examples
Management problems usually, such as communication and co-ordination difficulties
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Total Revenue
The total money taken at any given output
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Average Revenue
The average revenue per unit. Total revenue/Quantity
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Marginal Revenue
The change in total revenue from selling an additional unit
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Supernormal Profit
Achieved when total revenue is greater than total costs (including opportunity/imputed costs)
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Marginal Profit
The additional profit from selling one extra unit
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Other cards in this set

Card 2

Front

Costs increase as output increase

Back

Variable Costs

Card 3

Front

The value that could be generated if the resources were used elsewhere

Back

Preview of the back of card 3

Card 4

Front

Labour (salary), Capital (interest), Depreciation, Goodwill

Back

Preview of the back of card 4

Card 5

Front

The cost of producing an extra unit of output

Back

Preview of the back of card 5
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