More cards in this set

Card 6

Front

Zillmann (active audience approach- uses and gratifications model)

Back

Preview of the front of card 6

Card 7

Front

McQuail (active audience approach- uses and gratifications model)

Back

Preview of the front of card 7

Card 8

Front

Klapper (active audience approach- selective filter model)

Back

Preview of the front of card 8