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Card 26
Front
Which brain area is associated with anticipating awards (Dimoka et al, 2010, 2011)?
Back
Card 27
Front
Which brain area is activated in relation to predicting behaviour (Dimoka et al, 2010, 2011)?
Back
Card 28
Front
Which brain area is activated in relation to vulnerability (willing to be vulnerable) (Dimoka et al, 2010,2011)?
Back
Card 29
Front
What brain area is associated with negative emotions (wariness, caution, anger, betrayal) (Dimoka et al, 2010, 2011)?
Back
Card 30
Front
Who conducted the study that provided evidence for Kaplan et al's model (observed students making decisions about housing)?
Back
Card 31
Front
Who found that elimination by aspects is used by non-experts and recognition primed decision model is used by experts?
Back
Card 32
Front
Who found that distrust is an indicator of buying behaviour (shown in amygdala and insula cortex)?
Back
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