Corporate Aims and Objectives Definitions

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Mission Statement
Overall reason for the existence of the business; declaration of values and what they stand for.
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Corporate Aims
Long-term plans that help fulfil the mission statement
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Corporate Objectives
Medium to long-term quantifiable targets that help fulfil mission statement
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Corporate Strategies
Plan based on corporate aims & objectives that help define scope and direction of business
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Operational Strategies
Increase efficiency of business through EOS or best mix of labour + capital
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Corporate Strategies (as group of 4)
Securing long-term future success of business through mergers + joint ventures
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Generic Strategies
Gaining competitive advantage by focusing on strengths of the business + closing other parts
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Global Strategies
Establishing operations in more than 1 country = lower costs to offshore production
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Internal Development
Increasing sales + profit by growing business internally
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External Growth
Takeovers/Mergers to expand business. Quicker but risky
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Synergy
collaborating with other companies through alliances + joint ventures to achieve greater results
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Stakeholder
person/group/organisation that has an interest or concern in the business
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Shareholder
individual/institution that legally owns a share of stock in public or private corporation
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Other cards in this set

Card 2

Front

Long-term plans that help fulfil the mission statement

Back

Corporate Aims

Card 3

Front

Medium to long-term quantifiable targets that help fulfil mission statement

Back

Preview of the back of card 3

Card 4

Front

Plan based on corporate aims & objectives that help define scope and direction of business

Back

Preview of the back of card 4

Card 5

Front

Increase efficiency of business through EOS or best mix of labour + capital

Back

Preview of the back of card 5
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