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Contracts concluded at a distance and in writing - strong presumption you intend to deal with the person named in the document

Contracts concluded f2f - strong presumption that you intend to deal with the person in front of you

Problematic case - Anomaly

Easier to rebut if, eg, the claimant approaches the rogue - easier to establish identity as of fundamental importance

If a contract is signed by mistake then the principle of non est factum may release the innocent party from the contract