what is the decision making process for consumers?
1. problem recognition 2. info search 3. evaluation of alternatives and selection 4. output select and purchase 5. post- purchase processes
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what is consumer behaviour?
• The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.
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Explores the.....
why”, “what”, “how”, “how much” and “when” of the consumption process.
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Definition of consumption
• An exchange in which two or mor organisations or people give and receive something of value.
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Other cards in this set
Card 2
Front
wHAT FACTRS INFLUENCE HOW CONSUMERS MAKE DEC?
Back
External influences and internal influences
Card 3
Front
example of external influences
Back
Card 4
Front
example of internal influences
Back
Card 5
Front
what is the decision making process for consumers?
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