Individual economic decision making

1. the movement of a demand curve to a new position (5)
4. movement down a demand curve following a fall in price (9)
5. the additional welfare, satisfaction or pleasure gained from consuming one extra unit of a good (8, 7)
9. a rough and practical method or procedure than can be easily applied when making decisions (4, 2, 5)

2. a cognitive bias describing the human tendency when making decisions to rely too heavily on the first piece of information offered (9)
3. limited self control in which individuals lack in self-control to act in what they see as their self-interest (7, 4, 7)
6. concern for the welfare of others (8)
7. the satisfaction or economic welfare an individual gains from consuming a good or service (7)
8. a mistake in reasoning or in some other mental thought process occurring as a result of using rules-of-thumb or holding onto one's preferences and beliefs, regardless of contrary information (9, 4)
10. rightward shift (in demand) (8)

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